So, like, what is true purpose?

A 4-minute explanation of authentic organisational purpose, why we think it’s so vital in a business world that is now transparent and why it can help small businesses and startups be more commercially viable.

The International Institute of Directors & Managers (IIDM)

Mike Edmonds and the International Institute of Directors & Managers discuss the topic of 'The Circle of True Purpose'. Mike explains why consumers’ trust in brands is at an all-time low. And how that impacts on the trust of companies and indeed of cap

The International Institute of Directors & Managers (IIDM)

Mike provides viewers with a simple yet potent system for achieving enduring growth and success when business owners place their authentic motives at the core of everything they do.

The circle of true purpose.

This video explains how we believe commerce now works in a world of increasingly smart consumers who are all connected (and angry). It’s a pattern of behaviour that you can learn and apply to your business.

The Naked Brand film.

This brilliant doco explains how the internet has led to a transparent business world where truth is the only path to enduring commercial success. (awright!). This link is to the trailer. It costs $3.95 to watch the full 50min film, but is totally worth it.

What makes you itch?

This is a sound recording from a 1960’s lecture by social commentator Professor Alan Watts, that someone has put pictures to. It’s an inspiring observation on the benefits for us, our children and the world of finding our true purpose in life.