This book is a plain English guide to surfacing your true purpose as a business owner and implementing it for a life of personal fulfilment and financial success (yes, you can have both).
The generation why on the cover refers to the growing number of business owners of all ages and backgrounds who are rejecting the self-serving nature of conventional corporate behaviour and creating a new kind of capitalism based on authenticity and pride, not duplicity and greed.
If that sounds like you then truth.growth.repeat. is your user manual.
“Mike is that most inconvenient of creative thinkers: he wants something to actually happen as a result of his creativity, not just be lauded for it. So he has a keen ear for business bulldust and doesn’t think twice about busting corporate myths.”
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My goal in writing this book is to help you succeed in a way that fills your heart not just your bank account. And that can only happen if the book’s methods are applied in the real world, to affect real change. So if there’s something stopping you from finding or applying your true purpose, let me know, I might be able to help.
I’m also very interested in hearing from anyone who has read the book and wants to share a thought or opinion. Or better still, a positive experience after implementing the book’s philosophies and methods.
The more stories we share the more owners will be inspired to build their businesses on honesty and value, leading (eventually) to a better kind of capitalism around the world.
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